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Post by A on Oct 5, 2017 0:01:18 GMT -5
As a marketing professional you must wonder if your marketing strategy is working when fans start to message you on LinkedIn for news... Really? I'd say that's a sign your marketing is actually working and that you've created a buzz. I disagree. If someone had to come to me on a “professional” social network and asked me to clarify or give them news, then I’d feel like I screwed up. The information should be out there and readily available for the average consumer. A super fan might seek you out on LinkedIn, but the average consumer won’t, and average consumers are what make the most money. So if the super fans have to go that far to get information, imagine how far the average person will go? Not far at all.
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Post by KRRRRRRR on Oct 5, 2017 1:19:58 GMT -5
Noel doesn't need fanfare or "hype" to sell anything. That's just the truth. He's already made a lot of money this cycle and nothing has even been released yet. If the tunes are there the casuals will come, they're not following him like we are. Everyone needs marketing, especially Noel. It’s easy to say that Noel’s music and reputation are good enough to move records when you’re on this forum, but they’re not. There’s a reason even Apple still markets their products despite being the most valuable brand in the world. There is still more than enough time to market anything though lol. Its easier for Noel than say a new band at this point. People are going to buy Noel's releases with or without fanfare, especially someone here who follows everything he does. Anyone who is arguing about lack of marketing or whatever is just suffering from fanboy/girl impatience. There's nothing wrong with that, but a fan of the man is going to care far more than someone who thinks Wonderwall is cool song. A single these days takes hold really quickly due to the proliferation of consumption. Youtube, Spotify, etc. These things matter more than radio these days. If the song is good, people will notice quickly. Someone of Noel's pedigree doesn't need 12 weeks of hype to get people amped up to buy his product and comparing Noel to one of the most lucrative international corporations whose products appeal to virtually every kind of person in the world regardless of taste, culture, etc. isn't in the same ballpark. We're talking about a wealthy middle aged British dude releasing a record. Noel's not reaching the hip hop fans anytime soon the way an iPhone X will.
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Post by Jgrp on Oct 5, 2017 1:37:44 GMT -5
Does anyone know the sunglasses Noel is wearing in this new photo? The one where it's all red and a star in background? Thanks
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Post by andymorris on Oct 5, 2017 2:11:40 GMT -5
I was wondering about that photo. Was if, during the gig, the guitar strap was hiding the "THE" Would be pretty awkward right ?
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Post by Doc Lobster on Oct 5, 2017 2:58:24 GMT -5
October 27 seems like a good date for the single. Three weeks after Liam's album and four before Noel's.
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Post by Let It Bleed on Oct 5, 2017 3:04:14 GMT -5
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Post by A on Oct 5, 2017 3:13:17 GMT -5
Everyone needs marketing, especially Noel. It’s easy to say that Noel’s music and reputation are good enough to move records when you’re on this forum, but they’re not. There’s a reason even Apple still markets their products despite being the most valuable brand in the world. There is still more than enough time to market anything though lol. Its easier for Noel than say a new band at this point. People are going to buy Noel's releases with or without fanfare, especially someone here who follows everything he does. Anyone who is arguing about lack of marketing or whatever is just suffering from fanboy/girl impatience. There's nothing wrong with that, but a fan of the man is going to care far more than someone who thinks Wonderwall is cool song. A single these days takes hold really quickly due to the proliferation of consumption. Youtube, Spotify, etc. These things matter more than radio these days. If the song is good, people will notice quickly. Someone of Noel's pedigree doesn't need 12 weeks of hype to get people amped up to buy his product and comparing Noel to one of the most lucrative international corporations whose products appeal to virtually every kind of person in the world regardless of taste, culture, etc. isn't in the same ballpark. We're talking about a wealthy middle aged British dude releasing a record. Noel's not reaching the hip hop fans anytime soon the way an iPhone X will. A little over a month is not enough time to make a significant effort marketing any product. It doesn't matter if Noel is established or not. There is a resson why other bands, other businesses, and other products spend months planning and executing a marketing plan. Because it means the difference between success and failure. Fanfare is not what's going to sell records; awareness will. You can have the most rabid fanbase in the world, but if no one is aware you're releasing anything, then how will they know to buy it? They won't. And of course people that visit this forum will buy his album, we're hardcore fans. But we're not the people he needs to be marketing to. He needs to be marketing to casual fans and people who don't listen to him. And trying to tell people that their arguments are invalid because they're impatient is incredibly pretentious and shows a lack of knowledge when it comes to marketing. There are legitimate concerns regarding his marketing strategy so far. Does it mean the album will be bad? Not neccessarily, but it is cause for concern. There is a decent chance he is concerned about the commercial success of the album. This same strategy happens in other forms of media like film and video games. Companies that aren't confident in their product keep reviews and marketing under wraps and low-key until the last moment, or even until after release, because they assume they'll get more sales from no marketing rather than bad reviews. And you completely miss the point of my comparison. If the most profitable and valuable brand in the entire world, who appeals to virtually every kind of person in the world regardless of taste, culture, gender, etc. believes marketing is important and spends significant amounts of money and effort on it, then Noel Gallagher should too. In fact, he should be putting in more effort.
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Post by thebartonfox on Oct 5, 2017 3:34:48 GMT -5
He's on the Chris Moyles Show on Monday to talk about the album
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Post by spud on Oct 5, 2017 4:54:29 GMT -5
Noel very much into his midlife crisis here.
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Post by bt95 on Oct 5, 2017 5:19:40 GMT -5
He's on the Chris Moyles Show on Monday to talk about the album Clearly this is the interview that Moyles referenced a few weeks back then - the one that was recorded back in September. Even then, Moyles said 'it'll be weird because nobody will have heard the songs yet, but when you do hear them, the interview will make sense'.
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Post by KRRRRRRR on Oct 5, 2017 5:20:10 GMT -5
Did it ever occur to you that Noel just doesn't give a shit? And if he doesn't, why does anyone? His record is going to sell whether its hammered into people's brains 3 days or 3 months beforehand. The constant overanalysis of the commercial aspect of this man's music is tiring and insipid. Its pretty damn clear that Liam's record is affecting the marketing and timing of it. There's nothing pretentious about pointing out the obvious.
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Post by bt95 on Oct 5, 2017 5:20:51 GMT -5
Noel very much into his midlife crisis here. My only hope is that by the time mine hits me, I'm worth around £40m too.
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Deleted
Deleted Member
Posts: 0
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Post by Deleted on Oct 5, 2017 5:24:17 GMT -5
Will Noel let Moyles play one of his songs too
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Post by andymorris on Oct 5, 2017 5:34:20 GMT -5
I got a weird feeling, i know it's not gonna happen but...
what if Noel made what he planned to do for the first record : have a very experimental record going along with a more traditionnal one ? That could explain the low key marketing for the experimental and then, a bigger marketing campaign for the traditionnal one.
Noel is not touring in the UK until april which looks very far away from the album release. Kinda weird.
Just a thought.
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Post by vito81 on Oct 5, 2017 5:46:17 GMT -5
I got a weird feeling, i know it's not gonna happen but... what if Noel made what he planned to do for the first record : have a very experimental record going along with a more traditionnal one ? That could explain the low key marketing for the experimental and then, a bigger marketing campaign for the traditionnal one. Noel is not touring in the UK until april which looks very far away from the album release. Kinda weird. Just a thought. No way. Noel is too much lazy to do that...
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Post by andymorris on Oct 5, 2017 5:51:31 GMT -5
I got a weird feeling, i know it's not gonna happen but... what if Noel made what he planned to do for the first record : have a very experimental record going along with a more traditionnal one ? That could explain the low key marketing for the experimental and then, a bigger marketing campaign for the traditionnal one. Noel is not touring in the UK until april which looks very far away from the album release. Kinda weird. Just a thought. No way. Noel is too much lazy to do that... Is he really ? Constantly touring this year, big tour next year, out of his comfort zone with David Holmes, shortest gap inbetween albums in a long time (2.5 years)... He's not as lazy as he seems, except for setlists
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Post by Doc Lobster on Oct 5, 2017 5:55:40 GMT -5
He's on the Chris Moyles Show on Monday to talk about the album Clearly this is the interview that Moyles referenced a few weeks back then - the one that was recorded back in September. Even then, Moyles said 'it'll be weird because nobody will have heard the songs yet, but when you do hear them, the interview will make sense'.
Unless they go into every tiny detail of every song, I expect it will be an exaggeration on Moyles' part. He didn't count on the trailer being released, thus giving us an idea of the general sound of the album.
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Post by Doc Lobster on Oct 5, 2017 5:58:15 GMT -5
I got a weird feeling, i know it's not gonna happen but... what if Noel made what he planned to do for the first record : have a very experimental record going along with a more traditionnal one ? That could explain the low key marketing for the experimental and then, a bigger marketing campaign for the traditionnal one. Noel is not touring in the UK until april which looks very far away from the album release. Kinda weird. Just a thought.
Noel fully stands by the new album this time. He said it was easily his best solo record.
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Post by neila83 on Oct 5, 2017 8:21:31 GMT -5
Did it ever occur to you that Noel just doesn't give a shit? And if he doesn't, why does anyone? His record is going to sell whether its hammered into people's brains 3 days or 3 months beforehand. The constant overanalysis of the commercial aspect of this man's music is tiring and insipid. Its pretty damn clear that Liam's record is affecting the marketing and timing of it. There's nothing pretentious about pointing out the obvious. I think Noel most probably does give a shit, unless he's down a complete 180 on his entire mentality, but your second point is right, the campaign timeline has obviously been very tied up with Liam's. Liam needed to build a brand. Noel didn't, and Noel was never going to do anything that would interfere with Liam's release. Listen to that Liam interview with Moyles yesterday, how much did they mention that Noel has an album coming out? That's not accidental. Noel and Liam have played this game long enough, they both know what they're doing. Noel is almost letting Liam do his promotion for him. Whether they have spoken to each other or not, I think their teams have spoken a LOT organising all this. Unfortunately Taylor Swift through a spanner in the works, but nothing too major.
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lau
Madferrit Fan
Posts: 99
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Post by lau on Oct 5, 2017 8:30:21 GMT -5
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Post by rorymcbride on Oct 5, 2017 8:52:52 GMT -5
We're obviously not gonna get any news from Noel's side this week. Julia says............. Is this a Wet Wet Wet quote?
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Post by mossy on Oct 5, 2017 10:51:27 GMT -5
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Post by Gas Panic on Oct 5, 2017 11:01:57 GMT -5
50 days until Who Built The Moon? hits the shelves!
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Post by rorymcbride on Oct 5, 2017 11:23:15 GMT -5
50 days until Who Built The Moon? hits the shelves! You're doing the Lord's work
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Post by mossy on Oct 5, 2017 12:46:22 GMT -5
50 days until Who Built The Moon? hits the shelves! You should add "Live4ever Hype Master" to your CV. x
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