If this is true then the new album should be really good. But we'll just have to wait and see. 

PR method isn't great, nobody announces a single more than a couple days before dropping it anymore but is liam going to get new fans at this point? realistically. just building hype for those of us who already care

It’s definitely a weird/strange move. Even 10 years ago the idea of announcing a single early but not dropping it was falling out big time. We live in an age when everything is now.

yeah for sure.  people move onto the next thing way too quickly to announce a single way early like that.  i feel like the entirety of liam's solo career has lacked in marketing strategy

Tbf I guess the single announcement could have been kinda forced on them as the brits line up was being confirmed with Liam making an appearance.

Counterpoint:  people said he was washed up forever 5 years ago, he's almost 50, and now he's sold out two nights at Knebworth and is considered both a major artist and one of the great rock and roll redemption stories.  Seems like pretty brilliant marketing to me.  

You're absolutely right but the other post is also correct too. I think a lot of Liam's success had other factors and there's still issues we all rightly point our marketing wise.

There was a perfect storm for the first album of the Supersonic documentary initially, the songs being a lot better (which yet again isn't marketing, Liam sounding a lot better, looking a lot cooler etc. I could go on. In terms of marketing he actually kind of markets himself. Beady Eye wise, they just gave up on him after the first album so it's easy to think the marketing now is so much better. They give him the exposure Liam Gallagher should have. The previous regime in Beady Eye got just about everything wrong in my opinion. From the album covers down to the name.

Having said all that, there's a lot i am appreciative for marketing wise. But that said, he should have been Liam Gallagher singing Oasis songs with the odd few new ones chucked in from the off after Oasis. Anyone who is a big enough fan of the band knew that and the naivety was simply outrageous from all concerned. Probably mainly because the focus management wise was always on Noel initially. Let's face it, it's the same whoever we see. Younger acts like Alex Turner and Pete Doherty are and have been hugely successful as part of their bands. Go and see them on their own playing just other material with a couple of more famous tunes chucked in and its = less appeal and less tickets sold. Strip away the name like Liam did and its marketing suicide. 

A huge part of Liam's constant appeal is he sings Oasis songs, and so many Oasis songs live. Let's not kid ourselves of the fact. Does anyone here think it's a just big coincidence Noel was the one selling our arenas in minutes with a set crammed full of Oasis and now you can easily get a ticket to most of his shows on the day? Liam now plugs that Oasis gap and that isn't taking anything away from his albums or the success of them. 

Liam looking cool is indeed marketing, though, and for the past few years his team have done a fantastic job on his social media accounts of curating that image constantly using his whole career to build a really fun and compelling portrait of him.  

Beady Eye is another story, but Beady Eye in my belief was never intended to be a long-term band. It was a placeholder for everyone involved, an answer to “what now?” that made sense in the shock of the moment.  Certainly in the beginning Liam thought they were keeping their beady eyes on Noel for a couple years until he wised up and came back. He said it all the time.

The decision to swerve Oasis songs might have given Beady Eye a rough start but ironically it allowed Liam to bring the songs back with a bang when he finally restarted things solo, when his voice was rested and ready, so it might have been a blessing in disguise.  

It was certainly a marketing challenge, but even more than the name and the lack of Oasis, I think what really was hard to overcome in the Beady Eye days was just the fact that Liam’s reputation had taken a near-fatal shot on multiple fronts (his voice, his supposed recklessness, the mythical story that it was his violent confrontation that ended the last great British band, etc.)  It needed recuperation and full recuperation of public images can only take place when you go away.  

To some degree that happened naturally, because Liam was forced to take a finally take a long and complete break, which he desperately needed.

But from his return on, the marketing has been quite strong. There are certainly things to quibble with—from my end I wish they’d spend a little more energy on promotion in the USA but I get that it’s a crazy landscape now and probably takes too much effort for too little gain (whereas the efforts they've put in within the UK, synergizing with all the Oasis stuff of the last several years, have paid off handsomely.)  

But all that said, for Liam’s age, music and history he’s doing incredibly well, so I’m wary that the second-guessers could do a whole lot better at marketing him.  

I suppose there might be alternate release strategies that might (or might not) work better.  The record companies are pretty good though at maximizing their investments so I'm quite sure they're going for the surest bets.  Still I'd be interested to see someone give an informed, detailed opinion on how it could be done better ... if anyone has one (not just a "here's what I don't like" but an actual strategy that has been used by other acts.)  

It looks like they've added
"Track Listings
1 Tracklist Tbc - Liam Gallagher"
on Amazon.
Maybe they'll announce the songs' name soon

They've read my post

Pre save links
lnk.to/EverythingsElectric-PreRelease

The cover art is brilliant. Please let there be a 7 or 12" release. C'mon you know

I don't know why but I'm expecting some heavy fuzzy guitars