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Post by Deleted on Mar 7, 2018 9:39:40 GMT -5
www.theguardian.com/media/2018/mar/07/nme-ceases-print-edition-weekly-music-magazineThe NME is to cease publication in print after 66 years, the weekly music title joining a growing list of once mighty magazine brands that now only exist online. The NME.com website will continue, replacing the print edition’s cover star interview with a new weekly digital franchise, The Big Read. The NME will continue to keep a sporadic presence in print with special issues such as its paid-for series NME Gold, to cater for music stars’ appetite for appearing in a printed product. In 2015, the magazine stopped being a paid title after a decade of sales declines saw its circulation drop to just 15,000. It relaunched as an ad-funded, free title with a circulation of 300,000 in a last throw of the strategic dice for the print edition. “Our move to free print has helped propel the brand to its biggest ever audience on NME.com,” said Paul Cheal, the UK group managing director, music, at NME publisher Time Inc. “We have also faced increasing production costs and a very tough print advertising market. It is in the digital space where effort and investment will focus to secure a strong future for this famous brand.” Time Inc UK is consulting with the NME’s 23 editorial and commercial staff about possible redundancies. NME, which has been printed weekly since 1952, managed to make money as a brand overall through spin-off activities such as awards and events. “NME will also be exploring other opportunities to bring its best-in-class music journalism to market in print,” Time Inc UK said. The closure of the weekly comes a week after Time Inc UK, which also publishes titles including Marie Claire and Country Life, was . Epiris had been expected to sell or restructure a number of titles – the company said it wanted to bring “clarity and simplicity” to the magazine portfolio – with the print edition of NME known to have been loss-making for a number of years. “Our global digital audience has almost doubled over the past two years,” said Keith Walker, the digital director of NME. “By making the digital platforms our core focus we can accelerate the amazing growth we’ve seen and reach more people than ever before on the devices they’re most naturally using.” In October, Condé Nast, the publisher of Glamour magazine, shocked the market announcing that the UK’s 10th biggest magazine would stop printing monthly. Instead, it is focussing on a digital-first strategy with a print edition just twice a year.
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Post by dobbins on Mar 7, 2018 13:41:11 GMT -5
Oh well!
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Post by Derrick on Mar 7, 2018 14:58:29 GMT -5
Reading this, I realize the decline in quality of the NME that's been going on for 15 years is very likely due to the decrease in sales of the paper edition of the magazine.
To make up for that ever-diminishing income, they had to lure more & more people into reading articles on their website in order to maximise advertising revenue, thus interesting articles of yore gradually became the apalling brainless clickbait we have to endure nowadays.
Such a shame they decided to opt for the lowest common denominator instead of finding ways to maintain quality so that people would still be willing to pay for the weekly magazine, paper or digital, because it would have a valuable content...
I'm still checking NME.com everyday for lack of a better music/movie news website that I know of; if anyone can point me to more recommendable websites I'd be very grateful.
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Post by freddy838 on Mar 7, 2018 16:36:05 GMT -5
I stopped reading it in about 05 I think. Most of the journalists were disappearing up their own arses by then.
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Post by matt on Mar 7, 2018 17:07:43 GMT -5
It's appeal lay in its DIY ethos - it kind of had a homespun rough around the edges appeal to it during its peak. Kind of how Viz still has appeal today - it's always kept that anarchic streak to it.
NME's appeal certainly helped with the writers they employed. I think Danny Baker summed it up best in this tweet.
However, they ended up like any other publication, hiring snooty nosed pretentious wankers who thought they were cooler than they really were. As a result, such try-hards made the paper lose it's spontaneity and the unbridled passion for music which the old writers had made way for smart arses who put that above any consideration for the music.
Then it started going stale, trying to throw bands like The Libertines and Arctic Monkeys down our throats, despite those bands not being truly great acts at all. And then when they started giving column inches to the most dire acts ever heard on radio such as Viva Brother, then you knew they were on the last legs.
It became a paper stuck in the past - trying to prop up any half arsed British white boy indie acts even if they were shite, because that's the audience they still tried to cater for.
Alex Petridis got it spot on in The Guardian saying that music is more pluralistic and less tribal. Maybe it's demise is also just a sign of a society that is a lot more individualistic now and one that doesn't really cater for particular hubs of identity (punks, mod, rockers, etc).
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Post by janedoe on Mar 7, 2018 17:24:18 GMT -5
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Post by tatomoon on Mar 7, 2018 21:18:33 GMT -5
Dear NME, sorry you had to go, but let's face it, you are a fucking waste of skin. Waste of skin, yeah
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Post by globe on Mar 8, 2018 4:20:53 GMT -5
The NME was a staple for me growing up and I still have a pile of them from the 90s.
Shame it went to complete shit and a shame nobody wants to buy physical music papers anymore.
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Post by Gas Panic on Mar 8, 2018 5:06:24 GMT -5
I pretty much entirely stopped buying music magazines after Oasis broke up.
True story.
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Post by lahaine on Mar 8, 2018 8:59:07 GMT -5
The NME was a staple for me growing up and I still have a pile of them from the 90s. Shame it went to complete shit and a shame nobody wants to buy physical music papers anymore. Same as myself, stopped collecting them around mid 2000's also have a dozen of sadly defunct Select magazine too, proper music journalism back then. Still buy Mojo and Uncut, both top quality. |
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Post by coolprophet on Mar 8, 2018 11:00:03 GMT -5
Sadly it died a death many years ago. The website is mostly clickbait and celebrity gossip, and has been for a few years. In its heyday, it was the home of some great music journalism. Used to love it from 16 to about 20 when I was in my teenage years with all the new bands(Strokes, Libertines, BRMC etc.) and loads of Oasis stuff of course
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Post by OasisFan199 on Mar 8, 2018 15:15:45 GMT -5
I met Liam once in a Toronto. He saw I had the NME and asked to see it. He flipped through and stopped at a band that was brand new. He said” these guys mate. They will be huge”. It was the strokes pre their first album. Then he signed a pic of him and Nicole (who I went to kindergarten with one toronto). He was super cool. Just standing there in yorkville. RIP NME |
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Post by beentherenow on Mar 9, 2018 3:17:39 GMT -5
I read the NME religiously from 2000 to 2004ish but as many have said the decline in quality was alarming and this hasn’t come as a massive surprise. However it does still pang at the heart strings a little when something which was as big part of my teen years is no more,
Believe it or not I didn’t actually have the internet until 2003 so the back pages of gig listings and NME recommendations accounted for 90% of my gigs back then. I saw Kings of Leon, Killers, Bloc Party, BRMC, Libertines, Vines, The Music, Kasabian all in tiny venues (literally 400 max) due to the magazine.
Good times indeed
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Post by standbymoi on Mar 9, 2018 5:43:37 GMT -5
I wonder if the value of old copies I’ve kept will go up on eBay etc.
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Post by yeayeayeah on Mar 9, 2018 14:47:29 GMT -5
Used to buy it when Oasis were on the cover. It's always been the 'Smash Hits' of guitar music magazines. I always prefer Q, Mojo and Uncut but don't even check them out anymore.
I do use the NME website quite often but would love an alternative. It is becoming full of click bait/ Buzzfeed style articles.
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Post by caro on Mar 25, 2018 17:00:39 GMT -5
I remember being so excited when i could get my hands on NME. It's not like it was too easy to find in France at the time. This is sad but not surprising.
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Post by mimmihopps on Mar 26, 2018 0:32:40 GMT -5
My friends in England brought me a couple of the last copies with Liam on cover, but I'll never sell them!
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Nov 4, 2024 5:04:30 GMT -5
Nov 4, 2024 5:04:30 GMT -5