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Post by rick88 on Jul 12, 2011 12:20:43 GMT -5
The album isn't out for another two monthes. Starting promo on it now would surely be over the top
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Post by thuperthonic on Jul 12, 2011 13:39:56 GMT -5
They did enough. We're all just losers who want 1 new song per day.
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Post by gdforever on Jul 12, 2011 16:21:18 GMT -5
They did enough. We're all just losers who want 1 new song per day. Damn straight! |
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Post by webm@ster on Jul 13, 2011 16:50:37 GMT -5
And what exactly will noelgallagher.com give you that l4e and the riddler can't?  |
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Post by Lennon2217 on Oct 31, 2017 17:29:19 GMT -5
As a media guy, I can say that when they decide to get it going all media touch points should erupt as one. Honestly from a marketing standpoint though they're holding the suspense too long. Should've given a taste after the press conference then made us wait it out Who are you to criticize how Noel should promote and release his music? Didn’t you basically blast people for doing this in the Jools Holland thread just today? And here you are doing it back in 2011. Shame on you.   |
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Post by oasisserbia on Oct 31, 2017 17:49:11 GMT -5
Scissor player seems to be great marketing move.
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Post by ricardogce on Oct 31, 2017 18:01:56 GMT -5
As a media guy, I can say that when they decide to get it going all media touch points should erupt as one. Honestly from a marketing standpoint though they're holding the suspense too long. Should've given a taste after the press conference then made us wait it out Who are you to criticize how Noel should promote and release his music? Didn’t you basically blast people for doing this in the Jools Holland thread just today? And here you are doing it back in 2011. Shame on you. I know revenge is a dish best served cold, but you took it to a new level. Bravo! |
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Post by jxing on Oct 31, 2017 18:11:48 GMT -5
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Post by stinenat on Oct 31, 2017 19:03:10 GMT -5
As a media guy, I can say that when they decide to get it going all media touch points should erupt as one. Honestly from a marketing standpoint though they're holding the suspense too long. Should've given a taste after the press conference then made us wait it out Who are you to criticize how Noel should promote and release his music? Didn’t you basically blast people for doing this in the Jools Holland thread just today? And here you are doing it back in 2011. Shame on you. I’m a marketing/advertising professional. Also, maybe my views on things have shifted in 6 years. |
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Post by lalaland on Oct 31, 2017 19:38:19 GMT -5
Who are you to criticize how Noel should promote and release his music? Didn’t you basically blast people for doing this in the Jools Holland thread just today? And here you are doing it back in 2011. Shame on you. I’m a marketing/advertising professional. Also, maybe my views on things have shifted in 6 years. Good for you  Now you can get off your high horse. As you, aka the professional, will have noticed, there are quite a few people on here working in / with knowledge of the media / marketing / PR blah blah industries, along with plenty of other people who just take an interest in how those industries work and who majorly seem to be pretty smart and well-informed, too. |
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Post by Lennon2217 on Oct 31, 2017 19:49:33 GMT -5
Who are you to criticize how Noel should promote and release his music? Didn’t you basically blast people for doing this in the Jools Holland thread just today? And here you are doing it back in 2011. Shame on you. I’m a marketing/advertising professional. Also, maybe my views on things have shifted in 6 years. |
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Post by Deleted on Oct 31, 2017 20:14:36 GMT -5
I work in marketing in the entertainment sector and haven't seen any comments on this forum about the marketing of Noel's record that feel misinformed. I don't think you need to be an industry expert to see, based on the very many forms of media and communication these days, that Liam's campaign and Noel's campaign have VERY different feels to them. The most important one being that it felt like Liam was connecting with the public and engaging a younger audience in the run up to his record's release, Noel is currently not doing that as effectively. Management and marketing clearly has a big part to play in that so people are right to call it out.
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Post by stinenat on Oct 31, 2017 23:11:29 GMT -5
I work in marketing in the entertainment sector and haven't seen any comments on this forum about the marketing of Noel's record that feel misinformed. I don't think you need to be an industry expert to see, based on the very many forms of media and communication these days, that Liam's campaign and Noel's campaign have VERY different feels to them. The most important one being that it felt like Liam was connecting with the public and engaging a younger audience in the run up to his record's release, Noel is currently not doing that as effectively. Management and marketing clearly has a big part to play in that so people are right to call it out. At these points in their careers they are rightfully operating with very different strategies. They are connected but have disparate brand equity. Liam did a very standard roll out. Posters and billboards with tweets, interview circuit, three singles, knocking out some shows etc. Noel’s going less expensive and he’s doing (in a subtle way) more of a soft promotion. It’s him working with his resources to build up a mysterious product to an established base as opposed to Liam essentially doing a brand relaunch. But my original comment that started all of this, with someone digging up a post from 6 years ago was that a lot of comments on marketing are to the tune of “can’t believe he’s playing a song live first.” To people knocking CY campaign artwork which was super indie but had a cohesive vibe and felt different, not to mention it fit the product. As for engaging the younger audience etc. stuff, that is some marketing by numbers hackery. Connect with an audience that has something connected to the product. The whole push to the younger audience thing because they’re influencers is lazy. Know your product, know your audience and if the product’s a little bit of a curve ball, sell it that way and string people along. Select the audience that sticks with it because they’re more likely to like it and in turn talk about it and sell it for you through organic channels. Last point: Noel has made the decision to split the audience. That is very obviously his intention. If you’re not on board i think he would reply “good riddance.” He’s trying to take us somewhere new and if you don’t want to do that then fine, but he’s made it pretty clear he doesn’t care. THAT is something his marketing and PR have to respect and hey are doing a fine job with it. He’s the one that decided to put a fork in the road, so don’t blame his marketing for “not reaching you.” It’s not always about how many people can we get. Sometimes it’s drumming up an avid fan base, and sometimes the best way to do that is by splitting it. And given Noel wants to clearly do that, all promotions have been on point. |
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Post by Lennon2217 on Oct 31, 2017 23:25:10 GMT -5
I work in marketing in the entertainment sector and haven't seen any comments on this forum about the marketing of Noel's record that feel misinformed. I don't think you need to be an industry expert to see, based on the very many forms of media and communication these days, that Liam's campaign and Noel's campaign have VERY different feels to them. The most important one being that it felt like Liam was connecting with the public and engaging a younger audience in the run up to his record's release, Noel is currently not doing that as effectively. Management and marketing clearly has a big part to play in that so people are right to call it out. At these points in their careers they are rightfully operating with very different strategies. They are connected but have disparate brand equity. Liam did a very standard roll out. Posters and billboards with tweets, interview circuit, three singles, knocking out some shows etc. Noel’s going less expensive and he’s doing (in a subtle way) more of a soft promotion. It’s him working with his resources to build up a mysterious product to an established base as opposed to Liam essentially doing a brand relaunch. But my original comment that started all of this, with someone digging up a post from 6 years ago was that a lot of comments on marketing are to the tune of “can’t believe he’s playing a song live first.” To people knocking CY campaign artwork which was super indie but had a cohesive vibe and felt different, not to mention it fit the product. As for engaging the younger audience etc. stuff, that is some marketing by numbers hackery. Connect with an audience that has something connected to the product. The whole push to the younger audience thing because they’re influencers is lazy. Know your product, know your audience and if the product’s a little bit of a curve ball, sell it that way and string people along. Select the audience that sticks with it because they’re more likely to like it and in turn talk about it and sell it for you through organic channels.  |
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Post by stinenat on Oct 31, 2017 23:35:10 GMT -5
At these points in their careers they are rightfully operating with very different strategies. They are connected but have disparate brand equity. Liam did a very standard roll out. Posters and billboards with tweets, interview circuit, three singles, knocking out some shows etc. Noel’s going less expensive and he’s doing (in a subtle way) more of a soft promotion. It’s him working with his resources to build up a mysterious product to an established base as opposed to Liam essentially doing a brand relaunch. But my original comment that started all of this, with someone digging up a post from 6 years ago was that a lot of comments on marketing are to the tune of “can’t believe he’s playing a song live first.” To people knocking CY campaign artwork which was super indie but had a cohesive vibe and felt different, not to mention it fit the product. As for engaging the younger audience etc. stuff, that is some marketing by numbers hackery. Connect with an audience that has something connected to the product. The whole push to the younger audience thing because they’re influencers is lazy. Know your product, know your audience and if the product’s a little bit of a curve ball, sell it that way and string people along. Select the audience that sticks with it because they’re more likely to like it and in turn talk about it and sell it for you through organic channels. But the big thing you missed was that Noel’s not trying to do what Liam’s doing. He’s not trying to connect to younger audiences. And that’s fine. |
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Post by Lennon2217 on Oct 31, 2017 23:38:48 GMT -5
But the big thing you missed was that Noel’s not trying to do what Liam’s doing. He’s not trying to connect to younger audiences. And that’s fine. I’ve only consistently commented on how Noel’s has been botching the release of his singles to generate buzz and sales. You know, stuff you need to sell a massive world tour. I personally don’t think he’s been optimizing his opportunities with strange release patterns. You might disagree but what he’s done thus far isn’t the industry norm. |
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Post by stinenat on Oct 31, 2017 23:50:46 GMT -5
But the big thing you missed was that Noel’s not trying to do what Liam’s doing. He’s not trying to connect to younger audiences. And that’s fine. I’ve only consistently commented on how Noel’s has been botching the release of his singles to generate buzz and sales. You know, stuff you need to sell a massive world tour. I personally don’t think he’s been optimizing his opportunities with strange release patterns. You might disagree but what he’s done thus far isn’t the industry norm. You don’t get to rummage through my post history for 6 years to drop a deflective comment like this when my original comment that started this shitshow of a thread was a generality I made about how users on this forum flippantly chastise marketing and artwork because they didn’t seem to like the music. |
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Post by Lennon2217 on Oct 31, 2017 23:56:55 GMT -5
I’ve only consistently commented on how Noel’s has been botching the release of his singles to generate buzz and sales. You know, stuff you need to sell a massive world tour. I personally don’t think he’s been optimizing his opportunities with strange release patterns. You might disagree but what he’s done thus far isn’t the industry norm. You don’t get to rummage through my post history for 6 years to drop a deflective comment like this when my original comment that started this shitshow of a thread was a generality I made about how users on this forum flippantly chastise marketing and artwork because they didn’t seem to like the music. Well you certainly had no problem doing it in the past and then pass judgement on others in the present. Oh it’s ok. I get it. You work in media and PR. So that makes you the man. Blah blah blah. You got busted bro for being a HYPOCRITE. Deal with it. |
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Post by stinenat on Nov 1, 2017 0:09:58 GMT -5
You don’t get to rummage through my post history for 6 years to drop a deflective comment like this when my original comment that started this shitshow of a thread was a generality I made about how users on this forum flippantly chastise marketing and artwork because they didn’t seem to like the music. Well you certainly had no problem doing it in the past and then pass judgement on others in the present. Oh it’s ok. I get it. You work in media and PR. So that makes you the man. Blah blah blah. You got busted bro for being a HYPOCRITE. Deal with it. Well I clearly stated that my thoughts might have changed on the matter. In 6 years I would hope some of our views on things would evolve. As to being “the man” I feel I can speak to matters of marketing advertising and design because I do that for a living. You’re welcome to disagree of course. Beyond that I’m a fan just like anyone else and my musical opinions stay within my wheelhouse I like to think. But hypocrite, that’s cheap, easy and not the case. Lennon2217, I’m sure there will be plenty of threads for us to see eye to eye on in the future. |
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Post by Lennon2217 on Nov 1, 2017 0:18:39 GMT -5
Well you certainly had no problem doing it in the past and then pass judgement on others in the present. Oh it’s ok. I get it. You work in media and PR. So that makes you the man. Blah blah blah. You got busted bro for being a HYPOCRITE. Deal with it. Well I clearly stated that my thoughts might have changed on the matter. In 6 years I would hope some of our views on things would evolve. As to being “the man” I feel I can speak to matters of marketing advertising and design because I do that for a living. You’re welcome to disagree of course. Beyond that I’m a fan just like anyone else and my musical opinions stay within my wheelhouse I like to think. But hypocrite, that’s cheap, easy and not the case. Lennon2217, I’m sure there will be plenty of threads for us to see eye to eye on in the future.  |
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Post by lalaland on Nov 1, 2017 0:22:14 GMT -5
Well you certainly had no problem doing it in the past and then pass judgement on others in the present. Oh it’s ok. I get it. You work in media and PR. So that makes you the man. Blah blah blah. You got busted bro for being a HYPOCRITE. Deal with it. Well I clearly stated that my thoughts might have changed on the matter. In 6 years I would hope some of our views on things would evolve. As to being “the man” I feel I can speak to matters of marketing advertising and design because I do that for a living. You’re welcome to disagree of course. Beyond that I’m a fan just like anyone else and my musical opinions stay within my wheelhouse I like to think. But hypocrite, that’s cheap, easy and not the case. Lennon2217, I’m sure there will be plenty of threads for us to see eye to eye in on the future. Mate, we get it! You have 'expert' knowledge of all things marketing / advertising / design. Congratulations!! Now please stop being annoying because tbh, people throwing their supposed weight around and bigging up their own self-imposed importance is the very last thing this place needs. Thanks |
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Post by Mean Mrs. Mustard on Nov 1, 2017 1:48:28 GMT -5
You don't need to be an expert to see this is not an effective campaign. Liam is so much more "visible" than Noel. He's everywhere, whereas you don't see that much from Noel. Also this whole release strategy where the single is out, but not out to buy yet. That's weird and frustrating. Don't need to be a PR superman to figure that one out.
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Post by Spaceman on Nov 1, 2017 6:01:28 GMT -5
Lennon regulating fools ITT tbh
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Post by stinenat on Nov 1, 2017 9:37:36 GMT -5
Well I clearly stated that my thoughts might have changed on the matter. In 6 years I would hope some of our views on things would evolve. As to being “the man” I feel I can speak to matters of marketing advertising and design because I do that for a living. You’re welcome to disagree of course. Beyond that I’m a fan just like anyone else and my musical opinions stay within my wheelhouse I like to think. But hypocrite, that’s cheap, easy and not the case. Lennon2217, I’m sure there will be plenty of threads for us to see eye to eye in on the future. Mate, we get it! You have 'expert' knowledge of all things marketing / advertising / design. Congratulations!! Now please stop being annoying because tbh, people throwing their supposed weight around and bigging up their own self-imposed importance is the very last thing this place needs. Thanks You're late, it's already over. |
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Post by stinenat on Nov 1, 2017 9:42:26 GMT -5
Lennon regulating fools ITT tbh I made an opinion. I stated it as opinion, someone challenged it and I defended it. Then that user dug up a post from SIX YEARS AGO to try to prove me a hypocrite. If that's inflated, then I'm totally okay with that. |
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Now you can get off your high horse. As you, aka the professional, will have noticed, there are quite a few people on here working in / with knowledge of the media / marketing / PR blah blah industries, along with plenty of other people who just take an interest in how those industries work and who majorly seem to be pretty smart and well-informed, too. 
Nov 4, 2024 5:04:30 GMT -5
Nov 4, 2024 5:04:30 GMT -5