It used to be the time of life when youthful exuberance gave way to encroaching middle age. By the age of 25, pop music, clubbing and music festivals were supposed to have been replaced by marriage, children and cosy nights in front of the TV.

However, new research shows that almost half of 25- to 39-yearolds are refusing to say farewell to their youth. Nicknamed "Super Youth" and typified by the likes of Radio1 DJ Sara Cox, 28, supermodel Kate Moss, 29, Xfm presenter Zoe Ball, 32, and 36-year-old Oasis singer Noel Gallagher, they are continuing the lifestyle they enjoyed as teenagers and early twenty-somethings

Almost a decade on, researchers found that almost half of 25- to 39-year-olds have virtually identical tastes to under-25s. The 4.5 million Super Youths are determined to stay "forever cool". They spend on the best clothes, holidays, bars, clubs and restaurants.

The survey of 1,000 people shows:


46 per cent are passionate about fashion compared with 34 per cent of previous 25 to 39-year-olds

68 per cent are passionate about music (50 per cent)

51 per cent look out for new bands at Glastonbury (35 per cent)

53 per cent still go clubbing (28 per cent)

69 per cent love going to gigs (39 per cent)

57 per cent still enjoy wild parties (50 per cent)

56 per cent believe in taking care of their appearance (49 per cent).

source : London evening standard