The marketing of this band... (Read 690 times)

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backseatofmymind
RKid

Posts: 43

The marketing of this band... Dec 17, 2010 11:58:08 GMT -5

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Post by backseatofmymind on Dec 17, 2010 11:58:08 GMT -5

..is either genius or a total fuck up.
But it works so well!

I mean, I heard a clip of SOTS when the website launches and then press play after downloading BTL and was totally mind fucked.

No one seems to know what's really going on with the next single.
The Roller? Four Letter Word?
Both seem to have videos but different sources say different things.
SOTS apparently has some phantom video floating around...
The album exceeded everyone's expectations with 13 tracks.
The NME article is pretty much the only info on anything except quotes from steve lilywhite etc.
Liam's twitter seems to have started up again with spontaneous christmas messages and song lyrics....

I don't know what's going on but I'm loving it.

oasisfanboy Guest	The marketing of this band... Dec 17, 2010 12:40:12 GMT -5 Quote Select Post Deselect Post Link to Post Back to Top Post by oasisfanboy on Dec 17, 2010 12:40:12 GMT -5 And thank God for that. Oasis' single album single single tour single album single single tour had become very old!
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LlAM
Oasis Manager

Posts: 6,608

The marketing of this band... Dec 17, 2010 13:55:38 GMT -5

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Post by LlAM on Dec 17, 2010 13:55:38 GMT -5

Dec 17, 2010 12:40:12 GMT -5 oasisfanboy said:

And thank God for that.

Oasis' single album single single tour single album single single tour had become very old!

True. Oasis became too predictable.
You could almost set your watch, thats how strict and sterile their gigs became.

putthisin ®
Oasis Manager

Posts: 3,068

The marketing of this band... Dec 17, 2010 14:01:57 GMT -5

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Post by putthisin ® on Dec 17, 2010 14:01:57 GMT -5

What's the wrong about it being predictable? It's not a game or anything.

And I have to disagree about the marketing being genius. Marketing should aim for those people who don't know about BDI, not for Oasis fans who know about them and will buy their work for sure.

Deleted Deleted Member Posts: 0	The marketing of this band... Dec 17, 2010 14:03:19 GMT -5 Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by Deleted on Dec 17, 2010 14:03:19 GMT -5 Marketing is all about catching people off guard. BDI has succeeded at that. People are talking. Good for them. Now, if the album can be at least decent, they will have plenty of success.
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supersonic8587
Oasis Manager

I get up, when I'm down

Posts: 1,202

The marketing of this band... Dec 17, 2010 14:28:43 GMT -5

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Post by supersonic8587 on Dec 17, 2010 14:28:43 GMT -5

Dec 17, 2010 14:01:57 GMT -5 putthisin ® said:

Yeah but come on though, you have to admit it is kind of exciting as fans not knowing what we're going to be getting next.

oasisfanboy
Guest

The marketing of this band... Dec 18, 2010 20:19:15 GMT -5

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Post by oasisfanboy on Dec 18, 2010 20:19:15 GMT -5

Dec 17, 2010 14:01:57 GMT -5 putthisin ® said:

Okay - I am a marketeer by profession. And I would argue it's absolutely a game as you fight to stay one step ahead of your consumer. That's even trickier in the digital world.

For instance - I think the Beady Eye marketing has been brilliant. They've essentially faked being a small band - 4,000 vinyl singles, a teaser single, a couple of cryptic tweets. That's so much more fun than blanketing the media which wouldn't let people "discover" BDI for themselves.

The joy of modern marketing is that it's reactive and so immediate. For instance, iTunes just leaked 30 secs of each song. How do BDI react to that? But then - who says the leak wasn't deliberate to get us all talking, with no considerable commercial loss? ;D

mkoasis Oasis Manager Posts: 6,245	The marketing of this band... Dec 19, 2010 1:29:40 GMT -5 Quote Select Post Deselect Post Link to Post Member Give Gift Back to Top Post by mkoasis on Dec 19, 2010 1:29:40 GMT -5 ^^I thought about that too. It definitely fits in with the pattern to date of building then screwing with our expectations. Lovely stuff! It is indeed very exciting.
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