TORONTO, May 2 /CNW/ - The life of a Rock Star - limos, private concerts,
famous friends, the best times and non-stop adventure. Now consumers can
experience this lifestyle through the Molson Canadian RockStar - See One Be
One promotion. Thousands of winners and their guests will be treated to one of
three private concerts in three cities this summer where they will receive the
red carpet treatment. The Molson Canadian RockStar promotion will bring world-
renowned bands to three intimate venues, while awarding one winner at each
concert a once-in-a-lifetime prize to live like a rock star during an
unforgettable jet-setting weekend.
The Molson Canadian RockStar promotion presents British Rock phenoms,
Oasis as its first big act. Playing their first North American show in three
years, Oasis is a band known for taking the Rock Star lifestyle to the
extreme. They will play for 800 lucky winners and their guests in Toronto at a
private Molson Canadian RockStar concert on June 15. The exclusive guest list
for this unique event is limited to winners of the Molson Canadian RockStar
promotion from all across Canada and their guests. Winners and their guests
will be indulged with rock star perks, including limos, red carpets, massage
stations and much more. The band's official North American tour kicks-off on
June 17 at a Toronto show that sold out in 1 hour.
"Molson Canadian RockStar is a real-life, street-level extension of our
new It Starts Here brand idea. The chance to live like a Rock Star is a once-
in-a-lifetime dream any thrill-seeker would jump at, and you know it's an
experience that you'll never forget as long as you live," said Rob
Assimakopoulos, Vice President Marketing for Canadian, Molson Canada. "Molson
Canadian is the only brand that can get you this close to big-time rock stars,
and the rock star lifestyle."

How to see a Rock Star

In specially-marked cases of Molson Canadian, consumers will get a chance
to win access passes to one of the three different Molson Canadian RockStar
shows throughout the summer which will be held in Toronto, Calgary and
Vancouver. Consumers can also win access passes at their favorite local bar or
club and through radio stations. The promotion starts on May 2, and the
Toronto concert featuring Oasis will be held on June 15 in a small downtown
club. The other two big acts playing at the Calgary and Vancouver concerts, as
well as the dates, will be announced later in the summer.

How to be a Rock Star

Each concert will feature a world-class music act performing in an
intimate venue, while treating winners and their guests to the Rock Star
lifestyle. At each concert, one winner in the audience will be randomly
selected to live it up like a Rock Star during a $50,000, 48-hour weekend in
Miami, Las Vegas or Los Angeles. Molson Canadian RockStar Access Passes will
be available inside specially-marked bottle and can packs of Molson Canadian
in the Atlantic provinces, Ontario and the Western provinces.

About Molson Canada

With roots dating back to 1786, Molson Canada has a time-honoured
tradition of brewing quality beers. The company's award-winning brand
portfolio includes Molson Canadian, Coors Light, Molson Export, Molson Dry,
Rickard's, and A Marca Bavaria. Part of the Molson Coors Brewing Company, the
world's fifth largest brewer, Molson Canada employs 3,800 Canadians and
operates five breweries across Canada.




For further information: Nathalie Masse, Ontario, Molson Canada,
(416) 679-7621, nathalie.masse@molson.com; Babita Khunkhun, Western
provinces, Molson Canada, (403) 233-1777, babita.khunkhun@molson.com