Bob Dylan is appearing in a series of commercials for Victoria's Secret with shots of model Adriana Lima cavorting though Venice in underwear and high heels.

The 62-year-old Dylan keeps his clothes on for the advertisement but his song, Love Sick, provides the musical backdrop.


The ads are being shown on American television to promotes a new line of lingerie, the Angels collection.

Ed Razek, chief creative officer for Victoria's Secret, said the company experienced an immediate boost in sales after the ads aired.

It's the first time in his 40-plus years as an international star that Dylan has appeared in an ad campaign, although his The Times They Are a Changin' was used in a Bank of Montreal commercial in 1996.

Dylan's association with ladies in lingerie has prompted plenty of comment in newspapers and online.

"On first glance, this is wrong on so many levels, but after viewing it I really admire Bob Dylan," wrote one Dylan fan in a chat room.

"I only hope that when I reach Dylan's age someone approaches me to ask if I would like to be paid to fly to Venice and do a commercial with several supermodels."